April 7th, 2016

MEET THE PERFECT AMOUNT OF HOME SIMPLICITY: XESS

Designed to bring more engaging experiences to the home, the 17-inch Xess is the perfect kitchen accessory with pre-loaded recipe applications and other partner content

IRVINE, Calif. – April 7, 2016 – Alcatel – the number four mobile phone manufacturer in North America* – today announced a new device category in partnership with the TCL brand, with the North American launch of Xess. Initially unveiled at CES in January, Xess is purpose built to be the perfect 17-inch accessory for the kitchen, whether it’s for discovering and creating new meals via the pre-loaded recipe applications, accessing Nickelodeon content, such as PAW Patrol for kids, or catching up on the latest news and entertainment. Xess will be available for early-access purchase beginning on April 22 for the online exclusive price of $499 USD. (more…)

March 29th, 2016

OUT WITH THE OLD, IN WITH THE NEW: ALCATEL UNVEILS THE COMPANY’S NEW GLOBAL BRANDING IN NORTH AMERICA

With the recent unveiling of the brand’s new look and feel at Mobile World Congress, Alcatel eyes further North American business and brand expansion; with a focus on the Gen-X and Millennial consumer segments

IRVINE, Calif. – March 29, 2016 – Alcatel – the number four mobile phone manufacturer in North America – today announced the rollout of its new branding for the North American market. Unveiled globally during last month’s Mobile World Congress in Barcelona, this new branding simplifies the company’s image from ALCATEL ONETOUCH, and now aligns the leading global mobile technology brand under the Alcatel name with a new logo and renewed market focus. (more…)

February 22nd, 2016

Alcatel Launches PLUS 10, its first 2-in-1 LTE Connected Device Powered by Windows 10

  • Alcatel’s first 2-in-1 device powered by Windows 10 is one of the few connected 10-inch 2-in-1s on the market
  • A quad-core Intel processor combined with Windows 10 provides for maximum productivity during the day
  • Dual front speakers with 3D audio effect and coupled with a high-resolution IPS display guarantee a stunning surround sound experience
  • Innovative, detachable 4G LTE keyboard can serve as a Wi-Fi hotspot for up to 15 devices; a great way to stay connected in a jiffy!
  • Multiple ports, including standard USB, micro USB and micro HDMI, make adaptors a thing of the past

MWC, Barcelona, 22 February, 2016 – Increasing its offering of Windows devices, alcatel announced the launch of its PLUS 10 2-in-1 device, running on the latest Windows 10 operating system. (more…)

February 22nd, 2016

Alcatel Launches POP 4 Series: The most customizable smartphones, inside and out, to best suit all desires

  • 3 devices for 3 desires: POP 4, POP 4+, POP 4S
  • Vast collection of colors and styles: Hairline-Brushed, Leather, Wood, Baby Skin
  • Curved design with a slim body and fully laminated black crystal display
  • Take great group selfies in the parties with the front camera of wide viewing angle and front flash
  • 4G LTE for fast browsing and streaming

MWC, Barcelona, 22 February, 2016 – alcatel announces POP 4 series, a full line of customizable smartphones with design and performance in mind. The iconic POP 4 series includes variants of POP 4, POP 4+ and POP 4S. These smartphones offer customization – from style, color, design, size, performance to user experience. (more…)

February 20th, 2016

IDOL 4 Series Takes Everything Up a Notch With Augmented Multimedia Features and the Boom Key Experience

  • The Boom Key delivers an innovative user experience by offering custom-made features for taking photos, listening to music, the user interface and gaming
  • The IDOL 4 series offers a stunning display and pro-quality camera
  • The superior audio experience is supported by Waves and JBL with high quality in-box JBL headphones
  • The IDOL 4 series is reversible in three ways: sound that goes from left to right, front to back and a user interface that works upside down
  • VR-in-the-box: the innovative product packaging is a pair of VR goggles, creating an immersive virtual reality experiences anytime, anywhere*

MWC, Barcelona, 20 February, 2016 – Alcatel announces its premium IDOL 4 series. Building on the success of its trend-setting IDOL 3, the uniquely designed IDOL 4 and IDOL 4S smartphones take everything up a notch with a new Boom Key and an augmented multimedia experience. (more…)

February 20th, 2016

Keeping It Simple: ALCATEL ONETOUCH Becomes alcatel

  • Alcatel will operate under the name alcatel, with a new logo and new focus
  • The brand will increase its engagement with millennial customers
  • Alcatel will continue to create curated, carefully considered, fun devices at the right price point

MWC, Barcelona, 20 February 2016 – Alcatel, a member of TCL Communication, announces that it will now be operating under the name alcatel. (more…)

January 11th, 2016

ALCATEL ONETOUCH Recognized Twice in the 2015-2016 Global Top Brands

The brand was among IDG’s Global Smart Phone Top 10 and the Global Smart Connected Devices Top 15

Las Vegas, January 11, 2016 – During the 49th International Consumer Electronics Show (CES), ALCATEL ONETOUCH, a brand of TCL Communication, was recognized twice at an awards ceremony for the 2015-2016 Global Top Brands hosted by International Data Group (IDG). ALCATEL ONETOUCH was among both the Global Smart Phone Top 10 and the Global Smart Connected Devices Brands Top 15. Brands such as Samsung, Apple, Huawei and Lenovo are also on both lists. (more…)

January 6th, 2016

IT ALL BEGINS AT START WITH ALCATEL ONETOUCH AND T-MOBILE’S FIRST WINDOWS 10 MOBILE SMARTPHONE

Coming exclusively to T-Mobile, the affordable ALCATEL ONETOUCH Fierce XL with Windows 10 Mobile offers a seamless Microsoft Office experience anywhere

LAS VEGAS – January 6, 2016 – ALCATEL ONETOUCH, one of the top five mobile phone manufacturers in North AmericaA, today announced availability of the brand’s first smartphone running Windows 10 with the ALCATEL ONETOUCH Fierce XL™ with Windows 10 Mobile hitting T-Mobile stores nationwide in the coming weeks. The affordably priced Fierce XL with Windows 10 offers consumers more of the popular Microsoft Office Mobile productivity applications, including Word, Excel, PowerPoint and OneNote, as well as OneDrive, to help keep on the go workflow a breeze. (more…)

January 6th, 2016

ALCATEL ONETOUCH® INTRODUCES RIDE-FI™; THE EASY TO USE CONNECTION TO IN-CAR 4G LTE WI-FI

Ride-Fi will be available exclusively at Sprint allowing users to easily connect nationwide 4G LTE Wi-Fi to any car via the vehicle’s 12V power socket and includes USB 2.0 port for power supply

LAS VEGAS – January 6, 2016 – ALCATEL ONETOUCH, one of the top five mobile phone manufacturers in North America*, today unveiled the Ride-Fi mobile 4G LTE Wi-Fi hotspot available exclusively from Sprint beginning in February. With Ride-Fi, users can easily turn their car into a mobile hotspot connecting up to eight devices to 4G LTE Wi-Fi while also offering pass through charging for other devices via a USB port; so they can stay connected wherever the road takes them. (more…)

January 5th, 2016

ALCATEL ONETOUCH Launches the New PIXI 4 Family: A Line of Premium Entry-Level Devices

  • A range of 3.5-inch and 4-inch smartphones, 6-inch phablet and 7-inch tablet
  • Powerful quad-core processor in the 4-inch, 6-inch and 7-inch
  • Polaroid software for perfect, personalized photos
  • Power-saving functions for up to 25% longer battery life
  • Louder and clearer sound on all apps, music and video players

CES, LAS VEGAS, January 5, 2016 – ALCATEL ONETOUCH announces a brand-new PIXI experience: the PIXI 4 family offers premium entry-level smartphones and tablets with a comprehensive user experience in design, audio, camera and battery life. (more…)

January 5th, 2016

ALCATEL ONETOUCH Launches PIXI 3 8-inch Tablet with Windows 10 at CES

  • 8-inch tablet offers the tablet-optimized Windows 10 Mobile operating system
  • Lightning-fast browsing and downloading with Qualcomm chipset driving 4G LTE connectivity
  • Easily customizable with add-on covers and cases

CES, LAS VEGAS, January 5, 2016 – ALCATEL ONETOUCH announces the brand’s first tablet to offer the Windows 10 Mobile operating system. The PIXI 3 8-inch tablet will be available with the Windows 10 Mobile operating system and features 4G LTE for fast browsing. (more…)

January 2nd, 2016

FIERCE™ XL ALCATEL ONETOUCH Launches CareTime: A 2G Connected Kids’ Watch for Parents’ Peace of Mind

  • Parents can call or send voice messages to their children
  • Children can reply to up to 10 pre-set contacts or make calls to 5 registered numbers
  • GPS locator informs parents of kids’ location
  • Geo Fence feature notifies parents when children enter or leave a pre-set safe zone

CES 2016, LAS VEGAS, January 2, 2016 – ALCATEL ONETOUCH announces peace of mind for parents with the launch of the CareTime children’s watch, which allows kids to communicate with pre-approved contacts and incorporates GPS tracking.
“Connected objects are part of the daily experience of young children today, so CareTime can fit in easily with their needs and parents’ needs,” said Vittorio Di Mauro, General Manager of Smart Connectivity at ALCATEL ONETOUCH. (more…)

October 29th, 2015

FIERCE™ XL FROM ALCATEL ONETOUCH® LANDS AT METRO PCS IN TIME FOR THE HOLIDAYS, COMING TO T-MOBILE LATER THIS WINTER

Packed with feature-rich experiences, the Fierce XL delivers a powerful smartphone for the value-focused customer

IRVINE, Calif. – October 29, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced availability of the Fierce XL™ LTE smartphone powered by Android, available at select Metro PCS stores nationwide and online at MetroPCS.com beginning November 2, 2015, and later this winter at T-Mobile. With a standard retail price of $139.00, the Fierce XL delivers the high-quality, value-packed smartphone experience Metro PCS customers have come to expect from ALCATEL ONETOUCH. More than just a large HD display and powerful all-day battery, the Fierce XL also has a few tricks up its sleeves, including enhanced Google Translate and Polaroid camera mode experience integrations. (more…)

October 26th, 2015

ALCATEL ONETOUCH CONTINUES BRAND PARTNERSHIP EXPANSION; NAMED THE OFFICIAL SMARTPHONE PARTNER OF MAJOR LEAGUE SOCCER’S NEW YORK CITY FOOTBALL CLUB

New multi-year agreement expands ALCATEL ONETOUCH’s MLS club partnerships to the greater New York Area with on-site and in-market fan experiences

NEW YORK – October 26, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced a new multi-year partnership with the New York City Football Club (NYCFC) – the newest professional soccer team in New York City and the first Major League Soccer Club to play within the five boroughs. In recent years, ALCATEL ONETOUCH has been one fastest growing mobile brands in North America by market share by bringing simple, high-quality choices to the mobile handset marketplace. (more…)

October 20th, 2015

ALCATEL ONETOUCH HIRES MOBILE TECHNOLOGY VETERAN JON MARON AS VICE PRESIDENT OF MARKETING AND COMMUNICATIONS FOR NORTH AMERICA

With more than 20 years of mobile technology marketing and communications experience, Maron joins ALCATEL ONETOUCH having previously worked with HTC, LG and Sony Ericsson

IRVINE, Calif. – October 20, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced Jon Maron as Vice President of Marketing and Communications to continue the brands growth in North America. Since the end of 2013, ALCATEL ONETOUCH has been one of the most consistent mobile brands in North America in terms of market share growth, and with the addition of Maron, set its sights on accelerating it’s fast growth and rising position into 2016 and beyond. (more…)

September 5th, 2015

Rock a New Color Every Day with ALCATEL ONETOUCH’s IDOL 3C

  • Five juicy colored exchangeable covers
  • Award-winning JBL® audio with Clari-Fi technology offering professional 3D Hi-Fi audio experience
  • Super high-definition 5.5-inch IPS display with supreme outdoor readability
  • Technicolor Color Enhance technology offers superb color rendering
  • 13 Mpxl rear camera with best in class sensor and large aperture for great photos even under low light

IFA, Berlin, September 5TH 2015 – Things just got a lot more colorful thanks to ALCATEL ONETOUCH and its new IDOL 3C smartphone. IDOL 3C has all the features that made the brand’s groundbreaking IDOL 3 smartphone a multiple award winner and a hit with consumers. (more…)

September 5th, 2015

A Complete Range of Your Choice PIXI 3 (10) – The new 10-inch tablet in PIXI 3 Family

  • 10-inch large display in a compact design
  • 2 different connection options: 3G or Wi-Fi
  • Great personalization with colorful cases and flip covers

IFA, Berlin, September 5th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands reinvents the PIXI 3 family with a new 10-inch tablet. Pick a PIXI 3 tablet with the right display size (7, 8 or 10-inch), and the connectivity (4G LTE, 3G or Wi-Fi) you prefer. It’s all your choice! (more…)

September 5th, 2015

ALCATEL ONETOUCH Continues to Expand Its SmartConnected Devices Portfolio by Introducing 4G Car WiFi and WiFi Music Box

  • 4G Car WiFi enables fast Internet access on the go, connecting up to 15 users
  • WiFi Music Box creates a wireless streaming music system from a smartphone or tablet

IFA, Berlin, September 5th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announced new additions to its line of connected products at IFA 2015. Adding to its already ample line of smart connected device, the mobile brand introduced 4G Car WiFi, for rapid Internet access in a vehicle, and the WiFi Music Box, which enables users to control their home’s sound system with ease from a smartphone or tablet. (more…)

September 5th, 2015

ALCATEL ONETOUCH’s PIXI FIRST — First Class Smartphone at an Entry Level Price

  • One of the slimmest 4-inch smartphone on the market
  • Fast 3G+ connectivity and quad core processor
  • 5 Mpxl rear and 2 Mpxl front camera for great shots and selfies
  • Premium colors with metallic finishing – Soft Slate, Metal Silver, Metal Gold and Rose Gold
  • Long-lasting battery offering 300 hours standby time and 7 hours talk time

IFA, Berlin, September 5th, 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announces its new PIXI FIRST smartphone, a member of the brand’s affordable PIXI family. Offering 3G+ connectivity and a powerful quad-core processor, the PIXI FIRST is a class of it’s own when it comes to offering the most sought-after features at an accessible price. (more…)

September 4th, 2015

POP STAR and POP UP Smartphones Shine in ALCATEL ONETOUCH’s POP Family

Highly customizable POP STAR allows consumers to express their own style from the large cover collection with up to 20 choices

POP UP offers high-end design and performance at a mid-tier price point

IFA, Berlin, September 4th 2015 – ALCATEL ONETOUCH unveiled its new POP smartphones at IFA today. POP STAR and POP UP are part of the brand’s POP series – A Combination of Talents. (more…)

September 4th, 2015

ALCATEL ONETOUCH Introduces the Brand New GO Family

GO PLAY and GO WATCH Are Ready for Action

GO PLAY

  • Robust design, shockproof, waterproof and dustproof with IP 67
  • 8 cool colors with waterproof headsets to match
  • Record cool stuff playing on your mobile screen and add a voice-over
  • Shoot photos underwater
  • Long battery life – 20 days standby time, 8.3 hours talk time and 55 hours music playback

GO WATCH

  • Robust design, shockproof, waterproof and dustproof with IP 67
  • Android and iOS compatible
  • Hack your emotions and share with friends
  • Notifications – SNS, SMS, emails, calls and weather
  • Long battery life for 2-5 days usage
  • 100% customizable with changeable front casing and wrist bands

IFA, Berlin, September 4th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, introduces its brand new GO family. GO PLAY and its companion GO WATCH are designed for active users and always ready for action. Take pictures underwater. Roll in the mud. Rave responsibly at a music festival. Drop it from a height of 1.5 meters. It’s all good. (more…)

September 4th, 2015

ALCATEL ONETOUCH Introduces Xess – Tablet So Different We Can’t Call it a Tablet

  • Immersive viewing experience with the large 17.3-inch interactive touchscreen
  • Elegant, streamlined design with adjustable built-in stand and handle
  • Powerful 3-watt JBL dual speakers for accurate sound reproduction
  • Perfect for multipurpose usage: movie streaming, sketchpad for kids, recipe display in the kitchen, gaming with friends and family

IFA, Berlin, September 4th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announced the launch of Xess at IFA 2015. The genre-busting smart device has an extra-large 17.3-inch screen yet boasts a beautiful, slim stainless-steel body. (more…)

August 23rd, 2015

ALCATEL ONETOUCH NAMED THE OFFICIAL SMARTPHONE AND TABLET PARTNER OF THE LA GALAXY AND STUBHUB CENTER

NEW MULTI-YEAR PARTNERSHIP PROVIDES ALCATEL ONETOUCH WITH ON-SITE AND IN-MARKET FAN ENGAGEMENT IN THE LOS ANGELES MARKET

LOS ANGELES – August 23, 2015 – ALCATEL ONETOUCH – the fifth largest mobile phone manufacturer in North America*, today announced a new multi-year partnership with the five-time MLS Cup champions, LA Galaxy, and their home stadium, StubHub Center, becoming the Official Smartphone and Tablet Partner of both the team and the multiple-use sports stadium. Continuing on their commitment to growing the brand in North America,this new partnership expands on ALCATEL ONETOUCH’s strategic investment in MLS, focusing specifically on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement. Financial details of the partnership were not disclosed. (more…)

June 20th, 2015

ALCATEL ONETOUCH ANNOUNCED AS THE OFFICIAL SMARTPHONE PARTNER OF TORONTO FC

As one of the fastest-growing smartphone brands in North America, ALCATEL ONETOUCH backs its commitment to growing its brand with a new MLS partnership

IRVINE, Calif. and TORONTO, Canada – June 20, 2015 – ALCATEL ONETOUCH – the fifth largest smartphone manufacturer in North America* – today announced that the brand will be the Official Smartphone Partner of Toronto FC. The multi-year partnership is the first of its kind for ALCATEL ONETOUCH and represents the company’s most significant brand investment to date in Canada, with an extended reach to a wider North American audience. (more…)

June 11th, 2015

ALCATEL ONETOUCH ANNOUNCES THE WINNERS OF ITS INNOVATION ACCELERATOR CHALLENGE

IRVINE, Calif. – 11 JUNE, 2015 – ALCATEL ONETOUCH today announced the winners of its North American Innovation Accelerator Challenge. This globally reaching innovation mentorship program was launched in early 2015 and is based in San Francisco where it connects ALCATEL ONETOUCH executives and experts – whose expertise range from product, design, manufacturing and distribution – to developers and mobile tech start-up companies that want to bring new technology to the worldwide marketplace. (more…)

April 9th, 2015

THE TIME TO LIVE UNLOCKED IS NEAR!

ALCATEL ONETOUCH IDOL 3 AVAILABLE FOR PRE-ORDER STARTING APRIL 21 FOR AN ONLINE EXCLUSIVE PRICE OF $249.99

IRVINE, Calif. – April 9, 2015 – ALCATEL ONETOUCH – the fifth largest smartphone manufacturer in the U.S.* – is disrupting the flagship smartphone market, today announcing that the award-winning IDOL 3 will be available to pre-order unlocked for an online exclusive price of $249.99 (MSRP of $279.00) beginning on April 21, with pre-orders shipping in May. (more…)

March 31st, 2015

WATCH OUT! AWARD-WINNING ALCATEL ONETOUCH WATCH AVAILABLE FOR PRE-ORDER NOW FOR $149.99

IRVINE, Calif. – MARCH 31, 2015 – ALCATEL ONETOUCH today announced preorder availability of the award-winning ALCATEL ONETOUCH Watch. The Android and iOS compatible Watch will be available directly from ALCATEL ONETOUCH via www.alcatelonetouch.us – starting at $149.99 USD. At pre-order, the ALCATEL ONETOUCH Watch will be available with a sporty black band, with other Watch styles available later in 2015. (more…)

March 2nd, 2015

INTRODUCING THE HERO 2+. THE FIRST UNLOCKED PHABLET FOR NORTH AMERICA FROM ALCATEL ONETOUCH FEATURING CYANOGEN OS.

As part of a new partnership between ALCATEL ONETOUCH and Cyanogen, Inc., the HERO 2+ will be available unlocked in the U.S. and Canada with Cyanogen OS pre-loaded

MOBILE WORLD CONGRESS – BARCELONA, SPAIN – 2 MARCH, 2015 – ALCATEL ONETOUCH today announced an exciting new software partnership with Cyanogen, Inc., which includes an unlocked phablet for North America featuring Cyanogen OS – the HERO 2+. The HERO 2+ LTE phablet will be available unlocked via the ALCATEL ONETOUCH store powered by Amazon for $299 beginning in Q2 2015. (more…)

March 1st, 2015

IDOL 3 Rocks the Smartphone World With Top-Line Technology

MOBILE WORLD CONGRESS – BARCELONA, SPAIN – 1 MARCH, 2015 – ALCATEL ONETOUCH’s new IDOL 3 smartphone is packed with best-in-class components and software, designed with partners who are leaders in their fields. Award-winning JBL audio with two front-facing speakers and Clari-Fi technology. Technicolor Color Enhance technology. And a 13-Mpxl rear camera with a next-generation sensor. Plus, an IDOL 3 exclusive feature: it is 100 percent reversible, so users can grab their phone upside down and the IDOL 3 user interface automatically adjusts. (more…)

January 8th, 2015

ALCATEL ONETOUCH IS NOW OFFERING UNLOCKED DEVICES AND ACCESSORIES DIRECT TO CONSUMERS’ FINGER TIPS

Expanding Its Commitment to Bring Affordable Smart Technology to Consumers, ALCATEL ONETOUCH Has Launched Its First E-Commerce Channel, Powered By Amazon

CES – LAS VEGAS, JANUARY 8, 2015 – ALCATEL ONETOUCH today announced the inaugural launch of its first-ever e-commerce channel for North America, allowing consumers to purchase unlocked smart devices and accessories directly. Beginning today, consumers looking for affordable unlocked smart devices and accessories can visit www.alcatelonetouch.us to begin shopping in the U.S. A new e-commerce channel for Canada will be available later in Q1 2015. (more…)