July 27th, 2018

ALCATEL BRINGS ANDROID™ OREO™ (GO EDITION) TO ULTRA-AFFORDABLE SMARTPHONES IN CANADA

The Alcatel 1 delivers sleek design, efficient performance and a premium 18:9 display starting at $89.99 CAD

TORONTO – July 27, 2018 –TCL Communication’s latest ultra-affordable smartphone, the Alcatel 1, is now coming to Canada with premium design and features typically found on more expensive devices. Beginning today, the Alcatel 1 makes it more affordable than ever to enjoy a smartphone with premium design, custom-built FullView 18:9 display and higher-end performance. The Alcatel 1 is also the first device in Canada to run on Android Oreo (Go edition), making it ideal for anyone who wants a solid smartphone at the much lower price without sacrificing features or functionality. Starting at $89.99 CAD, the Alcatel 1 is now available to Bell, Koodo, Lucky Mobile, TELUS and Virgin Mobile customers, and will come to PC Mobile and SaskTel later this year.

“The Alcatel 1 highlights our commitment to bringing ultra-affordable smartphones filled with great features to our Canadian customers,” said Eric Anderson, General Manager for Alcatel North America. “Now you can get beautiful design, solid performance and an 18:9 display in a sleek package that’s more affordable than most other devices available today.”

Immersive Viewing on a FullView 18:9 Display
Leveraging TCL’s award-winning display technology and manufacturing capabilities, the Alcatel 1 features a FullView 18:9 display format which effectively delivers a 5-inch screen in a slim 4.4-inch form, providing a compelling viewing experience as well as more comfortable holding and usage.

Premium Design
The Alcatel 1 has an impeccable soft suede finishing, making it feel more expensive than its price suggests. It features quality materials and smooth curves available in dark grey with a luxurious feeling that makes it as pleasing to the touch as it is to the eye. Its high-grade unibody ensures a sleek design that stands out.

Social-Ready Camera Features
Designed for users who love sharing the moments of their lives through pictures with friends and family, the Alcatel 1 comes with a 5MP rear camera with flash and a 5MP front camera with flash for selfies.

Android Oreo (Go edition) Makes for a Smooth and Efficient Experience
Under its stylish exterior, the Alcatel 1 is powered by Android Oreo (Go edition), which is optimized to help ultra-affordable smartphones run Android faster, more efficiently and safer than ever. Android Oreo (Go edition) is the ideal platform for customers who want to enjoy a powerful Android experience at an affordable price.

Android Oreo (Go edition) features a set of popular Google apps that run quickly and smoothly, including Google Go, Google Maps Go, Gmail Go and more. The Google Play Store will also suggest third-party apps tailor-made for Go edition devices, including Facebook Lite, Skype Lite and more.

Android Oreo (Go edition) is designed to give you two times the available storage out of the box, freeing up space for you to do a lot more with built-in storage on Alcatel 1, in addition to a microSD slot for up to an additional 32GB of expandable memory.

 

Media Contact:
Brad Molen (North America)
Email: Brad.molen@tcl.com

May 22nd, 2018

THE ALCATEL 3V OFFERS TCL CUSTOM-BUILT 2K DISPLAY, DUAL REAR CAMERAS, BIOMETRIC SECURITY AND MORE FOR UNDER $150

IRVINE, Calif. – May 22, 2018 – TCL Communication is today introducing one of America’s best smartphone values with the introduction of the Alcatel 3V. Featuring the company’s latest 18:9 near bezel-less design, custom built 6-inch TCL 2K display, dual main-camera, fingerprint sensor, Face Key biometric security and more, the Alcatel 3V is one of the most advanced and feature-packed smartphones available for under $150. The Alcatel 3V is carrier unlocked to support GSM networks and will be on-sale starting next week for customers in the U.S. at Amazon for $149.99.

“The Alcatel 3V reflects our continued commitment to making great mobile technology available to everyone,” said Eric Anderson, General Manager of Alcatel North America. “Now you can access elegant design and premium features like 2K displays, dual rear cameras and facial recognition technology for a price that was previously unattainable to smartphone customers on a budget.”

SIMGANIC DESIGN AND 2K DISPLAY

The Alcatel 3V is the first device in the U.S. to utilize Alcatel’s new SIMGANIC design, which was introduced earlier this year at Mobile World Congress in Barcelona. This new design philosophy, offers a balance of organic and simplicity from a human centric perspective, and reflects a beginning for the evolution of Alcatel’s product portfolio. With SIMGANIC design, the 3V is crafted with beautifully curved lines, sleek 2.5D contoured edge glass, and curved backs, for a comfortable fit.

By leveraging parent company TCL’s award-winning display technology, Alcatel is able to deliver high-quality custom panels to a much lower price point than competing devices. Because of this, the Alcatel 3V includes an impressive 2K (2160×1080) screen in an 18:9 form factor, allowing customers to watch high-resolution movies, browse the Internet easier, and connect with friends and loved ones with social media more quickly and efficiently.

IMAGING AND SOCIAL SHARING

The Alcatel 3V uses a 12MP primary rear camera paired with a 2MP secondary depth camera with LED flash, which produces greater depth of field and enables customers to re-focus shots after they’re taken, resulting in beautiful images using real-time bokeh effect. It also comes with 5MP front-facing cameras with LED flash for well-lit selfies, no matter what time of day.

Alcatel also makes it easy for customers to take pictures and seamlessly share them with friends and family. The Alcatel 3V comes with a suite of intuitive photo editing tools called Social Mode, which will allow you to take, edit and share photos in a fun and more efficient way. With Social Square, you can review recently captured photos in one half of the screen, while the camera viewfinder remains active in the other half. This enables customers to review pictures as quickly as they take them, while making it possible to take new pictures at the same time. Instant Collage lets you mash up your best shots into pre-set arrangements. Each section of the collage is taken one-by-one using the camera viewfinder and shifts to the next shape as you progress through the collage. Photo Booth brings back those nostalgic photo moments from the fair or friends’ parties by taking four pictures in a row, one shot per second.

BIOMETRIC SECURITY

Another key experience featured in the Alcatel 3V is enhanced biometric security. In addition to the built-in fingerprint sensor conveniently located on the back, the Alcatel 3V comes with Face Key, a new level of facial recognition security that enables you to easily unlock your device by simply glancing at the screen. In a process that takes less than half a second, Face Key breaks down each facial scan into over a hundred data points to ensure a more reliable match.

The Alcatel 3V is unlocked to GSM networks and will be available in the U.S. in Spectrum Black for $149.99 starting next week at Amazon.com, and will also be available at Best Buy stores, BestBuy.com and Walmart.com in the coming weeks.

February 24th, 2018

TCL COMMUNICATION INTRODUCES ITS FASTEST LTE MOBILE BROADBAND HOTSPOTS EVER WITH ALCATEL LINKZONE CAT12 AND LINKZONE CAT7 AT MOBILE WORLD CONGRESS 2018

BARCELONA – February 24, 2018 – TCL Communication has today unveiled its fastest ever LTE mobile broadband devices with the introduction of the Alcatel LINKZONE CAT12 and LINKZONE CAT7 at Mobile World Congress 2018. Featuring lightweight and portable designs, along with significantly improved LTE speeds and battery life, this new evolution in Alcatel’s mobile hotspot series will connect customers to their work, loved ones, and the rest of the world quickly and easily.

“We live in a highly connected world where access to reliable Internet is essential to our everyday lives no matter where we live or where the road takes us,” said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication. “It’s crucial that we have reliable data access that enables us to communicate and interact with everyone, at all times and in all places, and our all-new LINKZONE devices provide the connectivity necessary to make that happen.”

Alcatel’s fastest 4G LTE-enabled mobile Wi-Fi device to date, the Alcatel LINKZONE CAT12 supports maximum download speeds of up to 600Mbps and upload speeds of up to 100Mbps using 3-channel carrier aggregation. It’s also one of the smallest hotspots available on the market, despite having a massive 4300mAh battery that delivers 15 straight hours of working battery life before you need to recharge it, or up to 300 hours standby time with the device’s dual-band WiFi a/b/g/n/ac turned on.  The LINKZONE CAT12 comes with a built-in power bank function, making it also possible to charge your other mobile devices.

Additionally, the Alcatel LINKZONE CAT7 achieves maximum 4G LTE download speeds of up to 300Mbps and upload speeds of up to 100Mbps using 2-channel Carrier Aggregation, and is rated to get 8 hours of battery life so you can be productive through an entire workday.  Weighing 85g and measuring 13.3mm thin, the LINKZONE CAT7 is incredibly light and portable, making it very easy to throw in your pocket or bag without having to worry about losing out on connectivity.

The Alcatel LINKZONE CAT12 and Alcatel LINKZONE CAT7 will be available in select regions around the world starting later this year at 179,99EUR and 99,99EUR respectively.

February 24th, 2018

TCL COMMUNICATION UNVEILS TWO NEW ACCESSIBLY-PRICED ALCATEL TABLETS WITH ANDROID 8.1 OREO™ AT MOBILE WORLD CONGRESS 2018

BARCELONA – February 24, 2018 – TCL Communication has today introduced the all-new Alcatel 1T tablet series as part of the company’s press conference to kick off Mobile World Congress 2018. With two new compact and portable tablets – the Alcatel 1T 10 and Alcatel 1T 7 – this new series is aimed at being affordably priced while offering simple, sleek designs and the latest Android 8.1 Oreo operating system. The Alcatel 1T series continues Alcatel’s legacy of making mobile technology accessible to consumers around the world, particularly in households looking to share entertainment and gaming experiences as a family.

“Today more than ever we count on our mobile devices to keep us connected to the news, people and entertainment we love, and with our all-new Alcatel 1T tablets, we’re giving consumers around the world a fantastic tablet experience,” said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication. “Not only are these two of the best tablets we’ve ever made, they’re also two of the most affordable Android Oreo tablets in the market starting at under 100EUR.”

Both tablets feature Kids Mode, a dedicated mode that comes with pre-loaded applications and content, such as games, kids camera, and drawing app, all designed with the youngest members of our families in mind. This mode also comes with an easily manageable built-in parental control interface that gives parents the ability to set usage limits. Also included in the 1T tablet series is Eye Care mode, which is designed to reduce blue light in order to relieve visual fatigue and have the most enjoyable viewing experience possible, regardless of the time of day or night.

ALCATEL 1T 10

Featuring a 10.1-inch IPS display, the Alcatel 1T 10 tablet offers Wi-Fi connectivity and is Alcatel’s newest and most affordable 10-inch tablet ever.  Weighing 415g, it is also the lightest tablet you can get in its size and price range, allowing for greater portability when sharing the device with the entire family. It comes with a 4000mAh battery that will ensure that your family is able to enjoy entertainment, gaming and productivity for 8 hours on one charge, along with 16GB of internal storage and microSD expanded storage up to 128GB. For maximum productivity, an optional dedicated Bluetooth keyboard and textured cover will be available to make typing quicker and easier while providing protection against scratches, drops and dust.

ALCATEL 1T 7

The Alcatel 1T 7 Wi-Fi tablet also comes with an incredibly pocketable form factor and lightweight body, weighing in at 245g and measuring 9.15mm thin, making it ideal for sharing the device within the home. The 2580mAh battery provides up to 430 hours of standby time and 7 hours of usage, so no matter if you and your family are using it for streaming movies, playing a game together or simply doing email and other work.

The Alcatel 1T 10 and Alcatel 1T 7 tablets will be available later in Q2 across Europe, Latin America and Asia, starting at €99,99 and €69,99 respectively. Both tablets will come in Premium Black and Bluish Black color options.

February 24th, 2018

TCL COMMUNICATION FORMALLY INTRODUCES WORLD’S FIRST COMPLETE 18:9 SMARTPHONE PORTFOLIO WITH THE ALCATEL 5, 3 AND 1 SERIES AT MOBILE WORLD CONGRESS 2018

BARCELONA – February 24, 2018 – TCL Communication today formally kicked off Mobile World Congress 2018, introducing its all-new and evolved smartphone portfolio, which features experiences that modernize its Alcatel smartphones, bringing flagship-style features and premium design language across the entire lineup. Alcatel will be the world’s first brand to deliver an immersive 18:9 display experience across each series in the portfolio, made possible by using custom-built displays leveraging parent company TCL’s award-winning television technology and bringing the immersive entertainment experiences to smartphone customers. The portfolio also features all-new Alcatel experiences such as Face Key, a facial recognition technology, and enhanced camera options that give users more control over how they capture the moments they want to remember and share. Additionally, Alcatel is committed to the security of its devices and will be offering regular Android security updates, on a minimum quarterly basis, on its most popular smartphones, including its all-new 2018 devices.

With Alcatel FullView 18:9 displays, Alcatel smartphone customers in all of our categories will experience more screen space in smaller form factors across the entire portfolio, making it easier to comfortably browse the Internet, connect with friends and loved ones via social media, catch up on the latest news and enjoy cinematic views for the entertainment they love. Since 18:9 displays reduce the width of the phone, each device feels smaller and easier to hold than comparable devices with the same display size.

“For nearly 20 years, Alcatel has been a leader at delivering high-quality, premium mobile technology experiences that are accessible to consumers around the world,” said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication. “As we introduce an all-new direction for our smartphone portfolio, we remain focused and committed to pushing the boundaries of what an affordably priced smartphone can be, providing even richer experiences and flagship-style designs for our customers around the globe.”

SIMGANIC: ALCATEL’S VISION FOR SIMPLE, ORGANIC INDUSTRIAL DESIGN 

“In order to evolve our product portfolio, we needed to start by re-thinking the way we approached the design of our smartphones so that user interaction feels more natural and intuitive,” said Hagen Fendler, Chief Design Officer, TCL Communications. “With our newly introduced smartphone portfolio, we’re unveiling the beginnings of our new design philosophy we call SIMGANIC. This approach conveys organic and simplicity that aims at creating truly caring products with human centric perspective, allowing us to deliver iconic style with thoughtful details and the ability to standardize this philosophy across our entire lineup.”

The SIMGANIC design language can be seen and felt across Alcatel’s all-new 5, 3, and 1 series of smartphones. The series are broken down into the following:

ALCATEL 5 SERIES 

Geared towards everyday lifestyle, the Alcatel 5 series gives customers the best in an affordable flagship for under 300EUR. This series will include the Alcatel 5, which features a bezel-less 5.7-inch Alcatel FullView 18:9 display, premium brushed metallic unibody design and octa-core processor. It also includes experiences that are built for social media lovers to share, such as a 13MP f/2.0 front-facing camera with a secondary 5MP 120-degree super wide-angle lens and LED flash, offering amazing self-portraits that capture three times more than a typical selfie, for stunning group shots. The intelligent camera intuitively switches from portrait mode to super wide-angle mode when it detects more than two faces in the shot.

Additionally, Alcatel is also focusing on customers who love taking pictures to share their lives with friends and family. As a result, the Alcatel 5 comes with a suite of intuitive photo editing tools called Social Mode, which will allow you to take photos in a fun and more efficient way. With Social Square, you can review recently captured photos in one half of the screen, while the camera viewfinder remains active in the other half. This enables customers to review pictures as quickly as they take them, while making it possible to take new pictures at the same time. Instant Collage lets you mash up your best shots into pre-set arrangements. Each section of the collage is taken one-by-one using the camera viewfinder and shifts to the next shape as you progress through the collage. Photo Booth brings back those nostalgic photo moments from the fair or friends’ parties by taking four pictures in a row, one shot per second.

The Alcatel 5 will feature several key experiences designed to deliver greater value to customers, including Face Key™. Face Key is a new level of facial recognition security that enables you to easily unlock your device by simply glancing at the screen. In a process that takes less than half a second, Face Key breaks down each facial scan into over a hundred data points to ensure a more reliable match.

The fingerprint sensor is conveniently located on the back, and will include functionality beyond unlocking your phone, such as doubling as a shutter key when taking selfies and keeping sensitive information locked away in privacy mode; additionally, the sensor is programmable allowing each individual finger to launch a different app or service, so you can go straight to your commonly used apps; like Facebook with your index finger, Instagram with your middle finger and your phone dialer with your pinkie.

The Alcatel 5 is now available in select markets in Metallic Black and Metallic Gold for 229,99EUR.

ALCATEL 3 SERIES 

Offering the best in affordable innovation for under 200EUR, the Alcatel 3 series provides many of the great key experiences in the 5 series, including Alcatel FullView 18:9 displays, fingerprint sensors and Face Key™. The 3 series is designed with beautifully curved lines, sleek 2.5D contoured edge glass, and curved backs, for a comfortable fit.

Within the 3 series are three new devices that come with high-quality Alcatel FullView 18:9 displays. The Alcatel 3V packs an impressive 6-inch 2K (2160×1080) screen for an immersive viewing experience; the Alcatel 3X offers a 5.7-inch (1440×720) IPS display; and the Alcatel 3 comes with a 5.5-inch (1440×720) IPS display.

The 3 series also features dual rear cameras (in select devices). The 3V uses a 12MP camera paired with a 2MP secondary depth camera with LED flash, providing real-time bokeh and the ability to change the area of focus on any shot, even after it’s taken; and the 3X has a 13MP primary camera and 5MP 120-degree super wide-angle lens with dual-tone flash, making it possible for you to get more content into each shot, whether it’s a group photo or a panoramic vista. Each device in the series also offers 5MP front-facing cameras with LED flash for well-lit selfies regardless of the time of day.

Now available in select markets, the Alcatel 3V comes in Spectrum Black, Spectrum Blue and Spectrum Gold for 189,99EUR. The Alcatel 3X will be available in select markets next month for 179,99EUR, and will come in Metallic Black, Metallic Blue, Metallic Gold, Spectrum Black, Spectrum Blue, and Spectrum Gold. The Alcatel 3 will be available in select markets next month in Spectrum Black, Spectrum Blue and Spectrum Gold for 149,99EUR.

ALCATEL 1 SERIES 

Starting at under 100EUR, the 1 series of smartphone products is Alcatel’s most affordable lineup, providing universal access to great technology for everyone around the world. The 1 series breaks the entry-level stigma of bulky design, low quality displays, poor performance and disappointing camera experiences. This series will include the Alcatel 1X, the first sub-100EUR device from a major global brand to come with an 18:9 screen. Select variants of the 1X also come with other key Alcatel experiences like Face Key and fingerprint sensor, and all variants come with Social Mode for the camera, along with a fit and finish that makes it much more premium than its price tag. Available in select markets in April with single-SIM and dual-SIM options (depending on market), at 99,99EUR and 109,99EUR respectively, the 1X will feature black and blue color options in Suede, as well as gold and rose color options in a satiny finish.

January 9th, 2018

SIGNALING A NEW DIRECTION IN THE COMPANY’S MOBILE HANDSET PHILOSPHY, ALCATEL INTRODUCES RE-IMAGINED SMARTPHONE PORTFOLIO AT CES 2018

LAS VEGAS – January 9, 2018 – Demonstrating TCL’s continuing commitment to its mobile handset business, today at CES 2018 it has previewed a new smartphone philosophy and product portfolio direction for the company’s Alcatel business unit. Featuring re-imagined product designs and features that modernize Alcatel’s 2018 smartphones, it is also one of the first smartphone lineups to bring an immersive 18:9 display experience standardized across three new product series. Offering a universal design language, these new Alcatel product series will help make flagship style smartphone features accessible across the mid and entry price tiers.

“As the global smartphone market continues to evolve, we come into a new year recognizing the need to stabilize and transform our Alcatel smartphone portfolio to better serve our customers and meet the opportunities ahead,” said Christian Gatti, Global President Alcatel Business Division and Executive Vice President TCL Communication. “By modernizing our smartphone designs and being one of the first global manufacturers to offer 18:9 full view displays across the majority of our lineup, we’re able to refocus our efforts at democratizing flagship style features and making these experiences accessible to almost any consumer worldwide.”

With this portfolio evolution, Alcatel will also standardize the use of panel manufacturing across the entire product portfolio by utilizing Alcatel 18:9 full view displays. As a top-three LCD panel maker worldwide and America’s fastest growing TV brand, TCL will provide the Alcatel business unit with access to critical manufacturing efficiencies and billions of dollars in research and development, ensuring considerable cost savings and faster time to market for upcoming devices.

Alcatel’s 2018 product lineup can be categorized into three distinct series, each one representing a different pricing tier. These series maintain a flagship look and feel across the board to ensure all users will have the same sense of pride of ownership. The series are broken down into the following:

ALCATEL 5 SERIES

Representing Alcatel’s affordable premium tier of smartphones, The Alcatel 5 Series is designed to deliver the best possible features consumers want at a cost that’s much lower than comparable flagships. This will include offering features like face unlock, 18:9 full view displays and more. With the Alcatel 5 series, users will enjoy fantastic imaging, a cinema-style viewing experience and large battery for a full day’s use.

ALCATEL 3 SERIES

The Alcatel 3 Series provides users with an optimal blend of the latest trendy features and affordability, bringing dual cameras, beautiful design and 18:9 full view displays to more consumers without breaking the bank. This series will feature a variety of devices and will include products with large-screen, high-resolution displays.

ALCATEL 1 SERIES

Providing the best in affordability for the 2018 Alcatel lineup, the Alcatel 1 Series brings an amazing smartphone experience to the masses at the most affordable price point. It offers universal access to unibody hardware with stylish design and premium materials, as well as higher-end features like 18:9 full view displays and face unlocking.

November 17th, 2016

ALCATEL APPOINTS WAYNE WHITE AS VICE PRESIDENT OF SALES FOR NORTH AMERICA

A mobile technology executive, with over 25 years of experience, White joins Alcatel to drive growth and expand marketshare for North America’s fourth largest handset OEM

IRVINE, Calif. – November 17, 2016 – Alcatel – the fourth largest mobile phone manufacturer in North America – today announced that it has appointed Wayne White as Vice President of Sales for North America. White assumes responsibility for growing the Alcatel product family among carriers and expanding the company’s presence in the enterprise segment. (more…)

March 29th, 2016

OUT WITH THE OLD, IN WITH THE NEW: ALCATEL UNVEILS THE COMPANY’S NEW GLOBAL BRANDING IN NORTH AMERICA

With the recent unveiling of the brand’s new look and feel at Mobile World Congress, Alcatel eyes further North American business and brand expansion; with a focus on the Gen-X and Millennial consumer segments

IRVINE, Calif. – March 29, 2016 – Alcatel – the number four mobile phone manufacturer in North America – today announced the rollout of its new branding for the North American market. Unveiled globally during last month’s Mobile World Congress in Barcelona, this new branding simplifies the company’s image from ALCATEL ONETOUCH, and now aligns the leading global mobile technology brand under the Alcatel name with a new logo and renewed market focus. (more…)

February 22nd, 2016

Alcatel Launches PLUS 10, its first 2-in-1 LTE Connected Device Powered by Windows 10

  • Alcatel’s first 2-in-1 device powered by Windows 10 is one of the few connected 10-inch 2-in-1s on the market
  • A quad-core Intel processor combined with Windows 10 provides for maximum productivity during the day
  • Dual front speakers with 3D audio effect and coupled with a high-resolution IPS display guarantee a stunning surround sound experience
  • Innovative, detachable 4G LTE keyboard can serve as a Wi-Fi hotspot for up to 15 devices; a great way to stay connected in a jiffy!
  • Multiple ports, including standard USB, micro USB and micro HDMI, make adaptors a thing of the past

MWC, Barcelona, 22 February, 2016 – Increasing its offering of Windows devices, alcatel announced the launch of its PLUS 10 2-in-1 device, running on the latest Windows 10 operating system. (more…)

February 22nd, 2016

Alcatel Launches POP 4 Series: The most customizable smartphones, inside and out, to best suit all desires

  • 3 devices for 3 desires: POP 4, POP 4+, POP 4S
  • Vast collection of colors and styles: Hairline-Brushed, Leather, Wood, Baby Skin
  • Curved design with a slim body and fully laminated black crystal display
  • Take great group selfies in the parties with the front camera of wide viewing angle and front flash
  • 4G LTE for fast browsing and streaming

MWC, Barcelona, 22 February, 2016 – alcatel announces POP 4 series, a full line of customizable smartphones with design and performance in mind. The iconic POP 4 series includes variants of POP 4, POP 4+ and POP 4S. These smartphones offer customization – from style, color, design, size, performance to user experience. (more…)

February 20th, 2016

IDOL 4 Series Takes Everything Up a Notch With Augmented Multimedia Features and the Boom Key Experience

  • The Boom Key delivers an innovative user experience by offering custom-made features for taking photos, listening to music, the user interface and gaming
  • The IDOL 4 series offers a stunning display and pro-quality camera
  • The superior audio experience is supported by Waves and JBL with high quality in-box JBL headphones
  • The IDOL 4 series is reversible in three ways: sound that goes from left to right, front to back and a user interface that works upside down
  • VR-in-the-box: the innovative product packaging is a pair of VR goggles, creating an immersive virtual reality experiences anytime, anywhere*

MWC, Barcelona, 20 February, 2016 – Alcatel announces its premium IDOL 4 series. Building on the success of its trend-setting IDOL 3, the uniquely designed IDOL 4 and IDOL 4S smartphones take everything up a notch with a new Boom Key and an augmented multimedia experience. (more…)

February 20th, 2016

Keeping It Simple: ALCATEL ONETOUCH Becomes alcatel

  • Alcatel will operate under the name alcatel, with a new logo and new focus
  • The brand will increase its engagement with millennial customers
  • Alcatel will continue to create curated, carefully considered, fun devices at the right price point

MWC, Barcelona, 20 February 2016 – Alcatel, a member of TCL Communication, announces that it will now be operating under the name alcatel. (more…)

January 11th, 2016

ALCATEL ONETOUCH Recognized Twice in the 2015-2016 Global Top Brands

The brand was among IDG’s Global Smart Phone Top 10 and the Global Smart Connected Devices Top 15

Las Vegas, January 11, 2016 – During the 49th International Consumer Electronics Show (CES), ALCATEL ONETOUCH, a brand of TCL Communication, was recognized twice at an awards ceremony for the 2015-2016 Global Top Brands hosted by International Data Group (IDG). ALCATEL ONETOUCH was among both the Global Smart Phone Top 10 and the Global Smart Connected Devices Brands Top 15. Brands such as Samsung, Apple, Huawei and Lenovo are also on both lists. (more…)

October 26th, 2015

ALCATEL ONETOUCH CONTINUES BRAND PARTNERSHIP EXPANSION; NAMED THE OFFICIAL SMARTPHONE PARTNER OF MAJOR LEAGUE SOCCER’S NEW YORK CITY FOOTBALL CLUB

New multi-year agreement expands ALCATEL ONETOUCH’s MLS club partnerships to the greater New York Area with on-site and in-market fan experiences

NEW YORK – October 26, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced a new multi-year partnership with the New York City Football Club (NYCFC) – the newest professional soccer team in New York City and the first Major League Soccer Club to play within the five boroughs. In recent years, ALCATEL ONETOUCH has been one fastest growing mobile brands in North America by market share by bringing simple, high-quality choices to the mobile handset marketplace. (more…)

October 20th, 2015

ALCATEL ONETOUCH HIRES MOBILE TECHNOLOGY VETERAN JON MARON AS VICE PRESIDENT OF MARKETING AND COMMUNICATIONS FOR NORTH AMERICA

With more than 20 years of mobile technology marketing and communications experience, Maron joins ALCATEL ONETOUCH having previously worked with HTC, LG and Sony Ericsson

IRVINE, Calif. – October 20, 2015 – ALCATEL ONETOUCH, a top five mobile phone manufacturer in North America*, today announced Jon Maron as Vice President of Marketing and Communications to continue the brands growth in North America. Since the end of 2013, ALCATEL ONETOUCH has been one of the most consistent mobile brands in North America in terms of market share growth, and with the addition of Maron, set its sights on accelerating it’s fast growth and rising position into 2016 and beyond. (more…)

September 5th, 2015

Rock a New Color Every Day with ALCATEL ONETOUCH’s IDOL 3C

  • Five juicy colored exchangeable covers
  • Award-winning JBL® audio with Clari-Fi technology offering professional 3D Hi-Fi audio experience
  • Super high-definition 5.5-inch IPS display with supreme outdoor readability
  • Technicolor Color Enhance technology offers superb color rendering
  • 13 Mpxl rear camera with best in class sensor and large aperture for great photos even under low light

IFA, Berlin, September 5TH 2015 – Things just got a lot more colorful thanks to ALCATEL ONETOUCH and its new IDOL 3C smartphone. IDOL 3C has all the features that made the brand’s groundbreaking IDOL 3 smartphone a multiple award winner and a hit with consumers. (more…)

September 5th, 2015

A Complete Range of Your Choice PIXI 3 (10) – The new 10-inch tablet in PIXI 3 Family

  • 10-inch large display in a compact design
  • 2 different connection options: 3G or Wi-Fi
  • Great personalization with colorful cases and flip covers

IFA, Berlin, September 5th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands reinvents the PIXI 3 family with a new 10-inch tablet. Pick a PIXI 3 tablet with the right display size (7, 8 or 10-inch), and the connectivity (4G LTE, 3G or Wi-Fi) you prefer. It’s all your choice! (more…)

September 5th, 2015

ALCATEL ONETOUCH Continues to Expand Its SmartConnected Devices Portfolio by Introducing 4G Car WiFi and WiFi Music Box

  • 4G Car WiFi enables fast Internet access on the go, connecting up to 15 users
  • WiFi Music Box creates a wireless streaming music system from a smartphone or tablet

IFA, Berlin, September 5th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announced new additions to its line of connected products at IFA 2015. Adding to its already ample line of smart connected device, the mobile brand introduced 4G Car WiFi, for rapid Internet access in a vehicle, and the WiFi Music Box, which enables users to control their home’s sound system with ease from a smartphone or tablet. (more…)

September 5th, 2015

ALCATEL ONETOUCH’s PIXI FIRST — First Class Smartphone at an Entry Level Price

  • One of the slimmest 4-inch smartphone on the market
  • Fast 3G+ connectivity and quad core processor
  • 5 Mpxl rear and 2 Mpxl front camera for great shots and selfies
  • Premium colors with metallic finishing – Soft Slate, Metal Silver, Metal Gold and Rose Gold
  • Long-lasting battery offering 300 hours standby time and 7 hours talk time

IFA, Berlin, September 5th, 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announces its new PIXI FIRST smartphone, a member of the brand’s affordable PIXI family. Offering 3G+ connectivity and a powerful quad-core processor, the PIXI FIRST is a class of it’s own when it comes to offering the most sought-after features at an accessible price. (more…)

September 4th, 2015

POP STAR and POP UP Smartphones Shine in ALCATEL ONETOUCH’s POP Family

Highly customizable POP STAR allows consumers to express their own style from the large cover collection with up to 20 choices

POP UP offers high-end design and performance at a mid-tier price point

IFA, Berlin, September 4th 2015 – ALCATEL ONETOUCH unveiled its new POP smartphones at IFA today. POP STAR and POP UP are part of the brand’s POP series – A Combination of Talents. (more…)

September 4th, 2015

ALCATEL ONETOUCH Introduces Xess – Tablet So Different We Can’t Call it a Tablet

  • Immersive viewing experience with the large 17.3-inch interactive touchscreen
  • Elegant, streamlined design with adjustable built-in stand and handle
  • Powerful 3-watt JBL dual speakers for accurate sound reproduction
  • Perfect for multipurpose usage: movie streaming, sketchpad for kids, recipe display in the kitchen, gaming with friends and family

IFA, Berlin, September 4th 2015 – ALCATEL ONETOUCH, one of the world’s fastest-growing smartphone brands, announced the launch of Xess at IFA 2015. The genre-busting smart device has an extra-large 17.3-inch screen yet boasts a beautiful, slim stainless-steel body. (more…)

August 23rd, 2015

ALCATEL ONETOUCH NAMED THE OFFICIAL SMARTPHONE AND TABLET PARTNER OF THE LA GALAXY AND STUBHUB CENTER

NEW MULTI-YEAR PARTNERSHIP PROVIDES ALCATEL ONETOUCH WITH ON-SITE AND IN-MARKET FAN ENGAGEMENT IN THE LOS ANGELES MARKET

LOS ANGELES – August 23, 2015 – ALCATEL ONETOUCH – the fifth largest mobile phone manufacturer in North America*, today announced a new multi-year partnership with the five-time MLS Cup champions, LA Galaxy, and their home stadium, StubHub Center, becoming the Official Smartphone and Tablet Partner of both the team and the multiple-use sports stadium. Continuing on their commitment to growing the brand in North America,this new partnership expands on ALCATEL ONETOUCH’s strategic investment in MLS, focusing specifically on pre-game fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement. Financial details of the partnership were not disclosed. (more…)

June 20th, 2015

ALCATEL ONETOUCH ANNOUNCED AS THE OFFICIAL SMARTPHONE PARTNER OF TORONTO FC

As one of the fastest-growing smartphone brands in North America, ALCATEL ONETOUCH backs its commitment to growing its brand with a new MLS partnership

IRVINE, Calif. and TORONTO, Canada – June 20, 2015 – ALCATEL ONETOUCH – the fifth largest smartphone manufacturer in North America* – today announced that the brand will be the Official Smartphone Partner of Toronto FC. The multi-year partnership is the first of its kind for ALCATEL ONETOUCH and represents the company’s most significant brand investment to date in Canada, with an extended reach to a wider North American audience. (more…)

March 31st, 2015

WATCH OUT! AWARD-WINNING ALCATEL ONETOUCH WATCH AVAILABLE FOR PRE-ORDER NOW FOR $149.99

IRVINE, Calif. – MARCH 31, 2015 – ALCATEL ONETOUCH today announced preorder availability of the award-winning ALCATEL ONETOUCH Watch. The Android and iOS compatible Watch will be available directly from ALCATEL ONETOUCH via www.alcatelonetouch.us – starting at $149.99 USD. At pre-order, the ALCATEL ONETOUCH Watch will be available with a sporty black band, with other Watch styles available later in 2015. (more…)

March 2nd, 2015

INTRODUCING THE HERO 2+. THE FIRST UNLOCKED PHABLET FOR NORTH AMERICA FROM ALCATEL ONETOUCH FEATURING CYANOGEN OS.

As part of a new partnership between ALCATEL ONETOUCH and Cyanogen, Inc., the HERO 2+ will be available unlocked in the U.S. and Canada with Cyanogen OS pre-loaded

MOBILE WORLD CONGRESS – BARCELONA, SPAIN – 2 MARCH, 2015 – ALCATEL ONETOUCH today announced an exciting new software partnership with Cyanogen, Inc., which includes an unlocked phablet for North America featuring Cyanogen OS – the HERO 2+. The HERO 2+ LTE phablet will be available unlocked via the ALCATEL ONETOUCH store powered by Amazon for $299 beginning in Q2 2015. (more…)

March 1st, 2015

IDOL 3 Rocks the Smartphone World With Top-Line Technology

MOBILE WORLD CONGRESS – BARCELONA, SPAIN – 1 MARCH, 2015 – ALCATEL ONETOUCH’s new IDOL 3 smartphone is packed with best-in-class components and software, designed with partners who are leaders in their fields. Award-winning JBL audio with two front-facing speakers and Clari-Fi technology. Technicolor Color Enhance technology. And a 13-Mpxl rear camera with a next-generation sensor. Plus, an IDOL 3 exclusive feature: it is 100 percent reversible, so users can grab their phone upside down and the IDOL 3 user interface automatically adjusts. (more…)

January 5th, 2015

WATCH: ALCATEL ONETOUCH Unveils a Full Line of Premium-Design Smartwatches — Affordable and for All Uses

Affordable and for All Uses

  • Slim, premium smartwatches that offer different styles to suit everyone
  • Packed with sensors and apps that allow users to monitor daily activity
  • Connect to Android and iOS smartphones to control music, receive notifications and more
  • Long battery life with built-in USB connector for easy charging

CES – Las Vegas, January 5th, 2015 – It looks like a watch and feels like a watch but it’s much smarter than that. ALCATEL ONETOUCH introduces the WATCH, a smartwatch that puts a premium on elegant design at a very accessible price. In launching the WATCH, ALCATEL ONETOUCH is not content just to make the latest connected technology available to the greatest number of consumers. Offering the WATCH at a fraction of the cost of competitors, the smartphone brand has implemented its design expertise to offer a series of fine finishes that meet the demands of those looking for the same look and feel as a traditional watch. (more…)

January 3rd, 2015

ALCATEL ONETOUCH JOINS FORCES WITH THE COLOR RUN™ IN 2015

POWERING RUNNERS TO SHINE DURING THE HAPPIEST 5K ON THE PLANET

As The Presenting Sponsor For The 2015 Shine Tour, ALCATEL ONETOUCH Is Bringing New Technology Integration To Events Throughout North America

CES – LAS VEGAS, JANUARY 3, 2015 – ALCATEL ONETOUCH today announced an exciting new partnership as the presenting sponsor of The Color Run in North America for 2015. The partnership will help bring “The Happiest 5K on the Planet” to more than 1 million participants in over 120 cities in the U.S. and Canada. As part of this exclusive partnership, ALCATEL ONETOUCH is powering a new layer of experience during The Color Run 2015 Shine Tour™ including the integration of ALCATEL ONETOUCH technology. In select markets, RFID connected bracelets enhance the runner’s experience by making it quick and easy for them to share their favorite event photos via social channels. (more…)

January 3rd, 2015

EMBRACING OPEN INNOVATION, ALCATEL ONETOUCH ANNOUNCES THEIR INNOVATION ACCELERATOR FOR NORTH AMERICA

Expanding Their Innovation Program Launched In Europe in Early 2014, The Innovation Accelerator Comes To North America; Based In San Francisco

CES – LAS VEGAS, JANUARY 3, 2015 – ALCATEL ONETOUCH today announced the North American expansion of its accelerator program – originally launched in Europe in early 2014 – in partnership with PRIME to be located in San Francisco. This expansion is driven by the company’s entrepreneurial spirit and goal to embrace “Open Innovation” to help drive greater access of smart technology and innovation for a global mass market. (more…)

January 2nd, 2015

ALCATEL ONETOUCH at CES 2015: Opening Access to the Latest Technology to Everyone

  • 4G LTE connectivity is now within everyone’s reach
  • OS-agnostic smartphones available on Firefox, Windows, or Android
  • The ALCATEL ONETOUCH WATCH opens up a new smartwatch category
  • Color Run makes the ALCATEL ONETOUCH booth a blast

CES – LAS VEGAS, JANUARY 2, 2015 – With a series of announcements at the International CES, ALCATEL ONETOUCH, one of the world’s largest smartphone brands, makes good on its commitment to offer the latest technological innovations to all. (more…)